Skål is a professional organization of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry.
Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.
The word Skål comes from Scandinavia and has a long tradition. The “Skål” is a bowl containing a welcome drink that is offered to visitors when entering a home. One would say “Skål” as a sign of friendship. The founders of Skål International adopted the word and used the letters to create a toast: Sundhet (Good Health), Karlek (Friendship), Alder (Long Life), Lycka (Happiness).
The first Club was founded in 1932 in Paris by travel managers, following an educational tour of Scandinavia. The idea of international goodwill and friendship grew and, in 1934, the “Asociation Internationale des Skål Clubs” was formed with Florimon
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